MK (DJ) Creative collaboration
DJ and producer MK curates an inspired soundtrack for the launch of the new Jaguar F-PACE
To curate an inspired soundtrack for the launch of the new F-PACE performance SUV, Jaguar has collaborated with American DJ and producer MK to release “Lies,” his newest track, across the latest F-PACE campaign. The music tie-up forthe Faces of Jaguar campaign marks the start of an ongoing Jaguar partnership with Sony Music UK 4th Floor Creative that aims to showcase emerging talent and the importance of creativity.
It’s been a lot of fun working with Jaguar. I’ve always been a car guy and love all aspects of design – I studied architecture before I got into music. I’m excited for everyone to see the commercial, and to hear my new song. The new F-PACE campaign features a series of artists from music and entertainment to photography and fashion showcasing the Jaguar brand commitment to supporting the creative industries. As well as featuring in one of the films himself, MK also curated an exclusive Spotify playlist inspired by F-PACE.
“We know that music has been particularly important for our customers during this challenging time, so we are really excited to be working with MK and Sony Music UK’s 4th Floor Creative for the launch of the new F-PACE. With a philosophy that is focused first and foremost on design, we recognize how important culture.
WHO IS MK?
MK, Marc Kinchen, born August 3, 1972, is an American DJ, record producer and remixer. He hit number-one chart in 1993 and 1994 with the songs “Always” and “Love Changes”. Lead vocals on both of those tracks were performed by Alana Simon (songs were credited to MK featuring Alana). The combo also recorded the underground house music classic anthem “Burning”. “Always” peaked at number 69 on the United Kingdom singles chart February 1995. MK also hit the dance chart with “4 You” using other name artell, who brought Kinchen in to begin working with David Foster.
Kinchen worked on projects with Diane Warren and the cuban singer Pitbull (Armando Perez). Kinchen worked with Pitbull as a producer and produced three songs non “Armando” album in 2010 and two songs on the in 2011.∆
