SUBARU SHARES WARMTH, LOVE AND RELIEF WITH PATIENTS FACING CANCER
Automaker partners with The Leukemia & Lymphoma Society for Eighth Consecutive Year
Subaru of America, Inc. announced that it will renew its partnership with The Leukemia & Lymphoma Society (LLS) during Subaru Loves to Care month in June. Now in its eighth consecutive year, the partnership reflects the commitment of the automaker and its nationwide network of retailers to supporting families and children impacted by blood cancer.
This June, over 600 Subaru retailers will provide warm blankets and handwritten messages of hope to patients facing cancer. Additionally, about two-thirds of the participating retailers are donating specialty patient care kits, and nearly 30% are also supporting LLS’s Patient Aid Program which provides blood cancer patients with financial assistance for costs associated with treatment, such as transportation, food, housing and more. By the end of 2023, Subaru of America and its retailers across the country will have supported nearly 300,000 cancer patients. Subaru will also match donations to LLS.org during Subaru Loves to Care month from June 1-30, 2023, up to $150,000 in total. Subaru is the largest automotive donor to LLS.
“Everyone deserves the opportunity to lead a healthy life, and for those in the fight of their lives facing cancer, we want to extend our heartfelt encouragement and admiration,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, “Their courage is an inspiration to us all and together with our retailers, we’re committed to showing our support with a measure of warmth and love from our Subaru family to theirs.”
Every three minutes in the U.S., a new patient is diagnosed with leukemia, lymphoma, or myeloma. As the treatment and rehabilitation process can often be long and arduous, blood cancer patients can be left feeling cold, confined, and in a weakened state. Thousands of Subaru owners and retailer employees have contributed messages of hope throughout the Subaru Loves to Care initiative and are proudly continuing the tradition in 2023 to show support for their community members during an emotionally and physically challenging time in their lives.
“We’re grateful for our longstanding partnership with Subaru and its retailers in support of LLS’s mission to improve the quality of life for blood cancer patients and their families and invest in cutting-edge cancer research,” said E. Anders Kolb, M.D., President and CEO of the Leukemia & Lymphoma Society. “Through Subaru’s generous contributions and coordination of on-site blanket and care-kit deliveries, the company demonstrates its steadfast commitment to providing patients with support, encouragement and hope when they need it most.”
