How Hyundai Celebrated Hispanic Heritage Month
Multipart Program Paid Tribute to Hispanic and Latinx Heritage, Cultural Traditions and Contributions to Society
In celebration of Hispanic Heritage Month, Hyundai proudly honored the Hispanic and Latinx communities with a multifaceted program that includes philanthropic and community-based support and sponsorships. Hispanic Heritage Month is celebrated each year. Throughout the month, Hyundai participated and or supported a variety of activities that demonstrated continued commitment including:
-Hyundai Hope donations to empower future generations through education
-Community support from Hyundai’s employee resource group (ERG), Amigos Unidos
-Partnership with the Latin American Museum in Long Beach (MOLAA)
-Participation in the Congressional Hispanic Caucus Institute (CHCI) leadership conference
-Hyundai’s Hispanic marketing agency, Lopez Negrete Communications, FIFA campaign
“Hispanic and Latino Americans have long played a pivotal role enriching our culture and economy and serve as a key driving force of the automotive industry,” said José Muñoz, president and CEO, Hyundai Motor North America. “America’s diversity has always been one of our greatest strengths as a nation and we are proud to support and spotlight the Hispanic community’s rich and diverse heritage, achievements and contributions that have made our country better and stronger.”
Philanthropic Commitments
Hyundai donated $25,000 to the TELACU College Success Program to increase the number of Hispanic and Latino first-generation students from underserved communities majoring in the fields of STEM and business.
Hyundai Hope contributed to the AltaMed Foundation to support programs and resources providing mental health services to underserved communities.
Hyundai and its employee resource group (ERG), Amigos Unidos, hosted the Fifth Annual Hyundai Career Experience Virtual Program for first- and second-year college students to learn about automotive career opportunities.
For a second year in a row, Hyundai’s Amigos Unidos ERG members volunteered their time and provided financial assistance to community-based organization, Project Youth OCBF in Santa Ana to keep at-risk youth in school, healthy and drug-free through education, counseling, mentoring, and family strengthening.
Latin American Museum in Long Beach (MOLAA) Sponsorship
Hyundai donated $14,000 to the Museum of Latin American Art (MOLAA) Youth Art and Hispanic Heritage Programs and is sponsoring the Día de los Muertos community celebration and exhibit.
Thought Leadership
Hyundai Motor North America’s Gil Castillo, senior group manager, product strategy and regulatory compliance, participated in the Congressional Hispanic Caucus Institute (CHI) the Leadership Conference “Building a Climate Resilient Nation: Green American Communities and Business” in Washington, D.C to discuss Hyundai’s electrification and carbon neutrality goals.
Hispanic Agency of Record and FIFA Content
Hyundai’s multicultural marketing group together with its newly selected U.S. Hispanic agency, Lopez Negrete Communications, unleashed the passion for soccer, starting with families, with original, culturally curated content awarding four Hispanic winners to attend the FIFA World Cup Qatar 2022. Selected winners will be sharing their experience and journey of a lifetime during the live, global event that scores high among U.S. Hispanics.
Hyundai Motor America
Hyundai Motor America focuses on ‘Progress for Humanity’ and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs and electrified vehicles. Our 820 dealers sold more than 738,000 vehicles in the U.S. in 2021, and nearly half were built at Hyundai Motor Manufacturing Alabama.∆
Angelica Willard – Automotive Writer – Journalist Member de SAMA – TAWA – NWAPA – NAHP – IAPA (SIP) – Juror at Hispanic Motor Press Association (HMPA)
